What is the Nexus 7, and how does it compare to all the others?

Friday 27th July 2012 celebrated not only an exceptional international standard of sportsmanship emanating across London, but also the birth of internet giant Google’s fresh generation of tablet device, the Nexus 7. Whilst bigger proved most certainly better on an Olympic scale, over one million pixels have now been compacted comfortably into 7 inches of tablet technology, once again raising that all important question – does size really matter?


Taking the first step forward from the standard 10 inch tablet technology currently circulating the market, the Nexus 7 is naturally high definition, touch screen perfection. The first of its kind to slide satisfyingly into the palm of your hand, Google beat Apple to the first high quality “mini-iPad” creation. The combination of Android Jelly Bean and Nexus software manage to both rival and complement their hugest competitor by filling a long debated niche. Half the size of an iPad and more importantly, half the price, it gives those who’d like the perks of tablet technology on a slightly smaller scale the opportunity to give it a try.

A commuters dream: 600,000 apps, thousands of e-books, HD movie capability, and of course, the world wide web at your fingertips. It’s naturally far lighter to hold, slip into your pocket in a rush and grip comfortably for long periods of time. On a crowded tube, the last thing you want is a slippery surface shining up greasy fingerprints and having to carry something around like a precious ornament. Watching a guy repeatedly fall asleep and dropping his Kindle on the train was (albeit hilarious) enough reason for me at least, to appreciate the contrasting rubber base and sleek face of the Nexus 7.

However, the real focus of the Nexus 7 is its gaming genius. For the tech-literate readers, feel free to revel in impressive specs: a gyroscope, an accelerometer, an Nvidia Tegra 3 quad-core processor. But for those about to start tiresomely Googling a translation (with grim irony and not enough time to get your head round such complexities) you can rest assured, it’s basically pretty epic…

With the launch of Google Play, the idle fingertips of teenagers and professionals alike will never be at a loss with the potential radiating from such a clever device. Slightly larger than your typical smart phone, it makes text, image and graphics sharper and more relaxing to the eye for longer periods of time. Whilst you might question the use of having such a close replica to contemporary smart phone devices, nowadays it’s easy to underrate the slick quality difference for models with a specific design purpose at heart.

A mobile phone (you might be surprised to recall) is essentially designed for communication, whilst an iPad makes dynamic business and computer technology more accessible than a laptop. But, if it’s entertainment on the move that you seek then the Nexus 7 is undoubtedly paving the way. It may not be the biggest or the best, but there’s more than just a little sparkle brewing in Google’s next line of Android technology and it’s certainly not one to be missed.

Written by Charlee Owen,